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One of the newest trends for 2021, according to Pinterest is “skinimalism”.  A new era of beauty that centers on less makeup, natural skin texture, and self-care. We are ahead of the game here at Lathering Lotus, we have been a minimalist skin care brand since our inception.  We firmly believe that you are naturally beautiful.  Makeup is optional, but healthy skin is not.  In a post-pandemic world, we have gotten used to staying at home and using a “slow beauty routine” that lets us be ourselves, naturally.  A multi-step beauty regimen is not necessary, nor is it environmentally friendly. ...

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